Okibi of Coast Media Collective recently had the pleasure of sitting down with Jon-E Industry, the brains behind Nu Industry Recordings. With multiple releases tracking on the Beatport charts and play from some of the world’s biggest DJs, Nu Industry Recordings has become a label to reckon with. Here’s what Jon-E Industry had to say about his DJing, label, and the rapidly growing genre that is fidget house.

Coast: Who is Jon-E Industry?

Jon-E: [laughs] I am just a guy trying to get by in life on his passion for music!

Coast: How long have you been DJing and producing?

Jon-E: I have been DJing for around 6 years, originally playing drum & bass. It wasn’t until late 2007 that I got into house music, which was also around the time I started putting a lot of focus in to production. I had dabbled a bit over the years, but it was the new love of house that really inspired me to take things seriously. And I was lucky enough to have a lot of friends around the world willing to help me out over the internet by providing tips and feedback (even harsh feedback when necessary).

Coast: How do you go about producing a new tune?

Jon-E: I usually have a general idea of where I want to go with it, and I will try to have a few main samples ready to roll (vocals, bleeps, and bloops, etc). Then I start with drums & percussion, and build from there. It’s funny though, the tune never ends up how I planned, and sometimes even the complete opposite of my original intentions! [laughs]

Coast: How has your music evolved?

Jon-E: Well for me I can’t hear the differences like other people can, but I have noticed it has been slowly steering away from the general commercial sounds of electro which dominated my first couple releases. I have been exploring as many new sounds as possible, including tech, and dubstep. I guess my music has been gaining more structure, and soul as I have progressed in skill level. When I started releasing tracks I was still very new to production, so I guess the main change in my sound would be overall quality!

Coast: What is fidget house?

Jon-E: [laughs] This question gets asked a lot, because there is a bit of a stigma that surrounds the name “fidget house”. To me, fidget is a lot of things, sometimes it’s techy, some times its ravey, sometimes bouncy and warpy, but when it comes down to it, fidget is just the glitchy, bangin’, sister of electro house. Usually when people ask me what I play, I just say “bangin’ shit.”

Coast: How did Nu Industry Recordings come about?

Jon-E: Honestly it was an idea I had for years, but was originally focused on drum & bass. I have always wanted to run a label, be able to release my own music, and support new artists trying to make a name for themselves, which is basically what I have been trying to do. I am also lucky to have worked with some of the big guns in the scene, which has helped build the label to where it is today, and without the help of a lot of my friends I don’t think we would have seen nearly as much success! So I guess a shout out is in order. Thanks to all of those artists who took a chance working with me! You know who you are!

Coast: What are some of the challenges in running a label?

Jon-E: I think organization seems to be the most challenging part. Keeping up a release schedule like ours takes a lot of commitment, and a lot organization. You have to make sure the artwork is done, the remixers are working (a lot are very busy, so it’s easy for forget deadlines), make sure the mastering is taken care of, contracts are signed, and the release is uploaded to distribution on time. It doesn’t sound like a lot, but when you are releasing every two weeks it can get a bit stressful. Although it can be a lot of work, it is definitely worth every second invested, because you really do feel like you have accomplished something with every release, and are part of something awesome.

Coast: Where do you want to see Nu Industry Recordings in the future?

Jon-E: #1 on Beatport! [laughs]

Coast: Do you have any suggestions for aspiring artists?

Jon-E: Send me your demos! [laughs] Naw, but seriously, if you want it then go get it, and don’t take no for an answer. If you get rejected don’t take it to heart, and try to use the criticism to help your work. Keep pushing away and eventually it will happen for you!

Coast: What are your top ten tunes right now?

Jon-E: In no particular order:

Lea Luna ft. MC Dino – Leaving For Mars (B. Rich Remix)
Mightyfools – Cops! (Jeff Doubleu Remix)
Mustard Pimp ft. Kali – Cherry (Original Mix)
Cold Blank – Doin It Right (Original Mix)
Tom Piper – Noise (Nom De Strip Remix)
Shab Ruffcut – Little Lady Lou Lou (Tom EQ’s Lil’ Loobs Remix)
Jon-E Industry – Skanky Sandwiches (Original Mix)
SiphNote – Step Back (Duncestep Remix)
Kraddy – Android Porn
Jon-E Industry – Look Out (Lazy Rich Remix)

Coast: Thanks for your time, Jon-E. Any last words or shoutouts?

Jon-E: Yeah, just wanna’ say thanks to everyone for the continued support, and they should expect to hear lots of big noise from Nu Industry in the near future! Also, a big thanks to all of the artists I have had the pleasure of working with!

For more information on Jon-E Industry and Nu Industry Recordings checkout http://www.nuindustry.com. Jon-E was kind enough to leave us with a three free tunes, including a guaranteed crowd pleaser – Mickey Avalon mashed up with Stupid Fresh. If you like what you hear be sure to checkout the Nu Industry Recordings section on Beatport.

Download Luvstuff vs Alena – Turn It Around (Jon-E Industry Bootleg Mix) here.

Download Stupid Fresh vs Mickey Avalon – Push My Dick (Jon-E Industry Mashup) here.

Download Herve vs LMFAO – Under The Sun In Miami Bitch (Jon-E Industry Mashup) here.